“Jsour” for call center services which is one of "Tamkeen Technologies" platforms, is participating in the E3 conference that aims at accelerating growth and innovation in the field of customer experience, by presenting regional and international success stories. The conference was held on May 16-17, 2023 AD at the Crowne Plaza Hotel, Riyadh (Digital City), in strategic partnership with the Ministry of Communications and Information Technology and Tamkeen Technologies represented by the "Jsour Pavilion" to connect the customer experience community in the Middle East with recognized practitioners and learn about the strategies that It covers all practical and functional aspects in this sector. Jsour, which mainly participates in the conference sessions for two days, is considered one of the modern platforms that operate technically with a great ability to reduce the facilities operational costs, support its partners with expert customer service representatives and train them according to professional programs to ensure the quality of their customers' performance. Tamkeen Technologies is a government entity specializing in information technology. It was built and developed by Saudi intelligent minds, who are passionate about empowering future technology, and consider the Saudi Vision 2030 as the motivation behind their ambition. We design innovative solutions to ease digital transformation in government and private organizations, through adopting the leading technologies and increasing value from our strategic partnerships.