Brand Guidelines

Representing our partnership model and flexible approach, our brand is one of our important assets

This page presents few basic instructions about Tamkeen visual Identity, to maintain adherence to the brand guidelines

Logo usage

Symbol

Representing the company's partnership model and flexible approach which leads to successful collaborations.

Our partnering model is built around governments’ needs; Where we believe in the power of successful collaborations, where the main objective out of every partnership is to reach the desirable result in timely, cost effective, scalable, Integrable, and reliable manner.

Logo usage

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Color Usage

Primary colors charts

Red, Yellow and grey are our primary colors.

Pantone 200C, Pantone 137C, Pantone 424C are our primary colors.

They should be dominant in every design and application for Tamkeen Technologies' identity, stationery, communication forms, events, print and digital executions.

Color Usage

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Typography Usage

Latin & Arabic typeface

Frutiger LT Arabic writes our words

Consistency in the use of typeface plays an important role in reinforcing the corporate image. Frutiger LT Arabic font is characterized by its modernity and a slight computerized feel that makes it a very dynamic option for corporate use.

This typeface is the corporate font and must be used across all Tamkeen Technologies corporate and communication items, whether advertisements, papers, in-house materials, leaflets, digital or others.

The typeface contains four weights: light, roman, bold, and black. The choice of which weight to use should be considered to best suit the text, message and layout.

Skillful combination of these weights can produce interesting designs and layouts.

Typography Usage

Ghraphical Elements

Extracting of graphical elements

Our emblem defined it all!

Our graphical elements are geometrical -regular and irregular shapes- extracted from the emblem. These basic shapes will be defining our iconography style and communication templates, and will be present in every branding exercise.

Ghraphical Elements

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Brand Guidelines

Download Brand Guidelines